American Lumber graced the cover of Green Building Product Dealer Magazine last month and was the subject of the feature story “Rightsizing Green”. 

Read the article here

The theme of this issue was the contrast between a startup “green” niche distributor who had recently given up trading in some markets, and the success of a traditional distributor who has embraced green building.

It seems likely the future of green building distribution lies with traditional dealers and distributors, rather than an alternative niche market.  If you look at the dealers who are now known for green building supply – say, Sterritt Lumber, or Green Depot – they are long-established players who have taken on a new category.

This is certainly true in American’s case.  Our operational and financial strength, coupled with our expertise, relationships, and existing product and customer base, makes it far easier for a company like American Lumber to become a distributor of choice in the evolving “green” market. 

The article notes we are making it easier to source certified wood through our ability to deliver job lots of FSC Certified lumber in an unmatched range of items.  It also points out that we arm our customers with the product knowledge to more effectively advertise the green aspects of our product line, for example by providing easy-to-read NAHB and LEED category information for all our specialty products on our website.

We’re very pleased that Green Building Product Dealer appreciates that the face of green building distribution may be a company like American that has been earning dealer and manufacturer trust for 90 years.

The Lumber Co-operator, a trade magazine serving LBM dealers in the Northeast, recently noted American Lumber's market-leading position in FSC Certified specialty lumber.

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Says Kaye of American Lumber: "Don't bet against the current.  Whoever fills the consumer's needs, wins."

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Sidney M. Kaye turned 90 this year - as did American Lumber.

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